Privacy Policy

1. Who We Are

This Privacy Policy applies to Latynex Trade OÜ ("Latynex", "we", "us", "our"), a company registered in Estonia, European Union. We operate the website latynex.ai and provide AI-powered website and business automation services.

As a data controller established in the EU, we comply with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable Estonian data protection laws.

2. Data We Collect

We collect personal data in the following circumstances:

• Contact form submissions: name, company name, email address, and the content of your message when you submit an enquiry via our website.
• AI Consultant interactions: messages you send to our AI assistant widget, processed to provide responses. These are not stored beyond your active session by default.
• Communications: data you provide when contacting us via email, Telegram, or WhatsApp.
• Technical data: IP address, browser type, pages visited, and referring URLs, collected automatically via server logs and analytics tools.
• Cookies: small data files stored on your device. See our Cookie Policy for details.

3. Legal Basis for Processing

We process your personal data under the following legal bases:

• Legitimate interests (Art. 6(1)(f) GDPR): responding to your enquiries, operating and improving our services, and detecting/preventing fraud.
• Contract performance (Art. 6(1)(b) GDPR): providing services you have requested or taken steps to engage.
• Consent (Art. 6(1)(a) GDPR): where we rely on your consent, for example, for non-essential cookies or marketing communications.
• Legal obligation (Art. 6(1)(c) GDPR): where processing is required by law.

4. How We Use Your Data

We use collected data to:

• Respond to enquiries and provide quotes
• Deliver and manage the services you purchase
• Communicate with you about project updates and support
• Improve our website, AI systems, and service offering
• Comply with legal and regulatory obligations
• Protect against fraud and misuse of our services

We do not sell your personal data to third parties. We do not use your data for automated decision-making with legal effects without human oversight.

5. Data Sharing

We may share your data with:

• Service providers: hosting providers, email platforms, CRM systems, and analytics tools that process data on our behalf under data processing agreements.
• AI infrastructure providers: when you interact with our AI assistant, messages may be processed by third-party AI model providers (e.g. Anthropic, Inc.) under their applicable terms and data processing agreements.
• Legal authorities: where required by law, regulation, or court order.

Any third parties we engage are contractually bound to process data only as instructed and in compliance with GDPR.

6. International Transfers

Some of our service providers are located outside the European Economic Area. In such cases, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission or equivalent transfer mechanisms.

7. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy or as required by law. Enquiry data is typically retained for up to 2 years from last contact. Client project data is retained for up to 7 years for legal and accounting purposes.

8. Your Rights

Under GDPR, you have the following rights regarding your personal data:

• Right of access: obtain a copy of the data we hold about you
• Right to rectification: request correction of inaccurate data
• Right to erasure: request deletion of your data where applicable
• Right to restrict processing: request we limit how we process your data
• Right to data portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests
• Right to withdraw consent: where processing is based on consent, withdraw it at any time

To exercise any of these rights, contact us at info@latynextrade.com. We will respond within 30 days.

You also have the right to lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon) at www.aki.ee.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These include SSL/TLS encryption, access controls, and regular security reviews.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified via our website. The "Last updated" date at the top of this page reflects the most recent revision.

11. Contact

For any questions, requests, or concerns about this Privacy Policy or our data processing practices:

Latynex Trade OÜ
Estonia, European Union
Email: info@latynextrade.com
Telegram: @latynextrade