What we build directly
- Custom storefronts and product catalogues
- Checkout flows integrated with a compliant payment processor
- Subscription/recurring billing flows
- Customer accounts and order management
- CRM integration and post-purchase email/follow-up — see [Integrations](/ai/integrations/)
- An AI product assistant for qualification and guidance on high-ticket items specifically
- Internal dashboards for orders/inventory visibility
Custom build vs. connecting to an existing platform
For standard product catalogues, integrating with an established platform (Shopify or similar) is often faster and cheaper than a fully custom storefront — a custom build earns its cost when your sales flow, pricing logic or qualification needs are genuinely non-standard.
Where AI genuinely helps: high-ticket qualification
For higher-priced items where a buyer needs guidance before purchasing, an AI product assistant that asks qualifying questions before recommending a product functions similarly to AI Lead Qualification — genuinely useful there, less relevant for low-consideration, high-volume commodity purchases.
Honest limitations
We have not built large-scale enterprise-commerce systems (high SKU counts with complex multi-warehouse logistics, for example) — we won't claim that capability. This fits a focused storefront, a subscription product, or a custom checkout/qualification flow layered onto an existing platform.
Questions
Should we build custom or use Shopify?+
For a standard catalogue, an established platform is usually faster and cheaper — custom is justified when your actual sales logic is genuinely non-standard.
Do you handle payment processing custom-built?+
No — checkout integrates with a compliant established processor, same principle as our approach to Marketplace Development.
Can you add AI to an existing Shopify (or similar) store?+
Yes — an AI product assistant or qualification layer can often be added on top of an existing platform rather than requiring a full custom rebuild.