Company × FBA · VAT + EORI

The right jurisdiction for Amazon FBA in Europe

For non-resident founders selling physical goods into the EU: an entity that handles VAT and EORI cleanly, sets up Seller Central, and is ready for payouts – without guesswork.

VAT + EORI readySeller Central setupChina → EU freight under one operator
The real problem

Why FBA founders pick the wrong entity

Amazon FBA in Europe is not just a Seller Central account. Once your stock sits in an EU fulfilment centre, you cross VAT registration thresholds, you need an EORI number to clear customs, and Amazon expects a payout account that matches your legal entity. Founders who skip this step get stock held at the border or payouts frozen while they scramble to fix paperwork after the fact.

Most guides push one jurisdiction as the universal answer. The truth is narrower: the best structure depends on where you sell, how you import, and which banking and Stripe rails you need. An Estonia OÜ, a US LLC and a UK LTD each serve a different FBA profile – and choosing on a forum thread instead of your actual flow costs months and re-registrations.

Why it works

What you get with Latynex

One team for the company, the compliance groundwork and – because you sell physical goods – the freight that fills your FBA stock.

VAT + EORI groundwork

We prepare your VAT registration path and EORI application so your stock clears customs and enters FBA without surprise holds. Tax filings themselves run through qualified partners where required.

Seller Central-ready entity

Your legal entity, address and banking are structured so the details Amazon asks for line up on the first attempt – not after a rejection.

Payout readiness

We set up banking (Wise, Revolut, Mercury, Relay, Starling depending on jurisdiction) so Amazon disbursements land in an account that matches your company.

One operator, China to FBA

Sister service Latynex Logistics moves your goods from China – air & sea freight, customs and FBA prep – so company and supply chain sit under one team.

Step by step

From decision to first FBA payout

A clear path from picking the jurisdiction to a Seller Central account that is ready to sell.

01

Jurisdiction Plan call

A 45–60 minute call with a human expert. We map your sales markets and import flow, then recommend Estonia OÜ, US LLC or UK LTD with costs and risks laid out.

02

Company formation

We register the entity fully remotely – UK LTD in 24–72 hours, Estonia OÜ in 3–10 business days, or US LLC in 1–4 weeks – with the address and documents FBA needs.

03

Banking + VAT + EORI

We open business banking and prepare your VAT registration and EORI application so imports clear and payouts have a home.

04

Seller Central + Stripe

We assemble a complete, KYC-ready application for Seller Central and Stripe. Approval is always the provider’s own decision – we make the application as strong and complete as possible.

05

Freight into FBA

Latynex Logistics ships your first inventory from China with customs and FBA prep handled, so stock arrives labelled and ready to sell.

In context

Three jurisdictions, three FBA profiles

There is no single best entity for every seller. Here is how the three we set up map to real FBA situations.

Estonia OÜ

EU-facing FBA

Best for sellers whose main market is the EU and who want an EU entity for VAT and EORI. e-Residency, banking via Wise, Revolut or LHV. Setup 3–10 business days (~€265 gov fee).

UK LTD

UK + fast launch

Best for Amazon UK sellers or founders who want the quickest incorporation and Stripe UK with GBP. Banking via Wise, Starling or Tide. Setup 24–72 hours (~£50 Companies House).

US LLC

US rails + global

Best when you also sell into the US or want Stripe US with USD payouts alongside your EU FBA operation. Banking via Mercury or Relay. Setup 1–4 weeks ($50–300 state fee).

Government and provider fees are billed separately and shown upfront – nothing hidden.

What makes this different

Company and freight, one operator

You sell physical goods, so the entity is only half the job. The other half is getting stock into FBA.

01

Company + compliance

Formation, banking, VAT and EORI groundwork and a Seller Central-ready structure – handled by one team.

02

China → EU freight

Latynex Logistics handles air & sea freight, customs and FBA prep from China. See how it connects →

03

Payout & Stripe application

We prepare complete, KYC-ready applications for banking and Stripe. The provider decides approval under their own KYC/AML rules.

Clear packages, honest fees

Start with the €99 Jurisdiction Plan.

Start with the €99 Jurisdiction Plan – a human-expert call, a recommended jurisdiction, a risk overview, expected costs and a roadmap, credited toward any setup package.

€99Jurisdiction Plan

A 45–60 min expert call, recommended jurisdiction, risk overview, expected costs and roadmap. Credited toward setup.

€300+Company Setup

Incorporation with banking readiness and post-registration handover. Government fees billed separately.

FBAInfrastructure

Tailored to your product: payments, VAT/EORI where relevant, payout readiness and coordination.

FAQ

FBA jurisdiction questions

Which is the best jurisdiction for Amazon FBA in Europe?+

It depends on your markets. An Estonia OÜ suits EU-facing sellers who want an EU entity for VAT and EORI; a UK LTD suits Amazon UK and fast launches; a US LLC suits sellers who also want US rails and USD payouts. The €99 Jurisdiction Plan matches your flow to the right one.

Do I need VAT registration and an EORI number for FBA?+

Once stock sits in an EU fulfilment centre you typically cross VAT thresholds and need an EORI number to clear customs. We prepare the registration path and EORI application; the tax filings themselves run through qualified partners where required.

Do you guarantee Stripe or bank approval?+

No. Approval is always the provider’s or Stripe’s own decision under their KYC/AML rules. What we do is prepare the strongest, most complete application so you go in with the best possible case.

Can you give tax or legal advice on my FBA setup?+

We do not give tax or legal advice. Where tax or legal work is required, it runs through qualified partners. Our role is the company infrastructure, banking readiness and compliance groundwork.

Can you also ship my inventory from China?+

Yes. Sister service Latynex Logistics handles air and sea freight, customs and FBA prep from China, so your company and supply chain sit under one operator and stock arrives ready for FBA.

How long does the whole setup take?+

Company formation ranges from 24–72 hours for a UK LTD to 3–10 business days for an Estonia OÜ and 1–4 weeks for a US LLC. Banking, VAT/EORI and Seller Central preparation run alongside so nothing waits unnecessarily.

Start with clarity

Pick the right FBA entity before you ship a single box

Book the €99 Jurisdiction Plan: a human-expert call, a recommended jurisdiction, expected costs and a roadmap – credited toward your setup.

Start free assessment