Do you need an EU company to sell on Amazon Europe?
The honest answer: not always an EU entity — but you do need the right VAT position, an EORI for customs, and a payout account Amazon accepts. Here's how the structure and the China → EU logistics fit together.
You don't strictly need an EU entity — but you need EU-ready infrastructure
Non-resident founders sell on Amazon EU through Estonia OÜ, UK LTD or US LLC. What actually gates you isn't the flag on the entity — it's these three things.
VAT position
EU sellers above certain thresholds need VAT. Getting this right for your markets is what keeps your listings and payouts running — we set it up as part of the FBA package.
EORI for customs
EORI is required for customs operations when importing into the EU. Your first China shipment stalls without it — so it's set up alongside the company, not after.
Accepted payout account
Your company and documents are prepared for banking/payment-provider review (Wise, Revolut, Stripe, Mercury). Approval is the provider's decision under their KYC/AML — we prepare the strongest application.
Estonia OÜ, UK LTD or US LLC
All support non-resident founders. The right one depends on your markets, tax residence and payouts — decided on the €99 Jurisdiction Plan call.
EU entity, popular for EU-facing sellers, fully remote via e-Residency. Setup 3–10 business days.
Fast, low-cost incorporation (~£50 Companies House). Common for sellers spanning UK + EU. Setup 24–72 hours.
Used where USD payouts or a US base matter. State fees ~$50–300. Setup 1–4 weeks.
Ireland, Germany and other jurisdictions when commercially justified. Government, registry and accounting fees billed separately.
The company and the China → EU freight, one operator
The EORI your EU customs clearance needs and the company it's registered to are set up together — and Latynex also moves the goods.
Company side
Entity, VAT/EORI, payout-account readiness and Seller Central alignment for your EU marketplaces.
Logistics side
DDP freight from China to EU fulfilment centres — air, sea and rail. See China → Europe shipping →
One timeline
No gap between "company is ready" and "goods can clear EU customs" — the same team owns both.
Start with the €99 Jurisdiction Plan
A human-expert review, credited toward any setup package you proceed with.
Questionnaire review, 45–60 min expert call, recommended jurisdiction, risk overview, expected costs and roadmap. Credited toward setup.
Incorporation with banking readiness and post-registration handover. Government/registry fees billed separately.
Company setup, VAT/EORI logic, Seller Central alignment, payout-account readiness and logistics coordination.
Selling on Amazon Europe — common questions
Get your Amazon EU structure right before you register
Start with a €99 expert review — credited toward setup. We'll recommend the right jurisdiction for your EU markets and map the company + logistics path.
Start Free Assessment