Facts or decision

Research collects the facts. Consulting weighs them for a decision.

A request can combine two questions: who are the competitors, and should we enter this market? The first is research and the second is consulting. They are different deliverables, written differently and used differently. This page shows where the line falls, so that you ask for the one you need and can see when the other is the better next step.

Facts vs decisionEvidence classesAssumptions statedWhere to start
How to tell them apart

Do you need information, or a recommendation on what to do?

Research reports what the reviewed sources show, structured and cited, and marks each finding as verified fact, inference, unavailable or client-provided. It stops before the decision. Consulting takes a decision, such as where to set up, whether to enter or how to structure operations, and works through options, trade-offs and assumptions. The two can go together, with research feeding the consulting question, but they are not the same service and the reports are not interchangeable.

If you are unsure, begin with the question in your own words. The scoping will show which of the two it is, or both in sequence.

Side by side

Same topic, two different questions

Examples of how a topic splits. The research form is a question about facts; the consulting form is a question about what to do.

TopicResearch questionConsulting question
A new countryWho are the competitors and distributors, and what do public sources say about them?Is entering this country feasible for us, and in what order?
A structureWhat do public records show about companies already operating in this field?Which structure options are realistic for us, and what are the main risks?
JurisdictionsHow do competitors present themselves in each country, as their own material shows?Which jurisdiction fits, and which cost categories should we expect?
An entry routeWhich distributors appear to serve this territory, and with what evidence?Which entry route is feasible, with its set-up steps and risks?
What you receiveA report with a source log, evidence classes and limitsAn assessment with options, assumptions and trade-offs
Who decidesYou, with the facts in front of youYou, with options and trade-offs in front of you

Legal, tax and registration questions belong to qualified professionals and to other LATYNEX services.

Which one fits which reader

Which one fits which reader

A founder who has chosen a market and needs to see it

Research: map the competitors, buyers and channels, then decide with the picture in hand.

An owner who is not sure a move makes sense at all

Consulting first: the feasibility question frames what research is worth doing.

A team with a board paper to write

Research supplies the cited facts, and the recommendation stays with the people who must answer for it.

The service

Custom Commercial Research

Who it is for
Businesses with a specific commercial question that no standard product fits
The problem it solves
The question is clear to the business but not yet a research scope, and a generic report would miss it
What we need from you
  • the question in the client's words
  • why it matters and what decision follows
  • what is already known
  • deadline
How it works
  • question scoped in writing
  • scope and approach agreed
  • research carried out on public and provided sources
  • report with sources delivered
What you receive
A written answer to the agreed question with its sources, an evidence classification and a statement of limits
Included
  • scoping of the question
  • desk research on public and provided sources
  • structured findings and sources
  • method and limitations note
Not included
  • legal, tax or financial advice
  • primary research that needs panels or consent
  • guaranteeing a conclusion
  • regulated screening
Timing
Confirmed when your request is accepted.
What LATYNEX does
  • scope in writing
  • agree approach
  • research
  • write up with sources
Price
Confirmed when your request is accepted.
Good to know

What this is, and isn't

Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.

FAQ

Frequently asked questions

Can I order both?+

Yes. They are separate engagements and can run in sequence.

Will a research report tell me what to do?+

No. It states findings and their limits, and the decision stays with you.

What if my question is part of each?+

The scoping separates the factual part from the decision part and says so in writing.

Request

Tell us what you need.

No obligation. We read your request and reply with a straight answer.

Research

Know the counterparty before you commit.

Tell us what you need to find out and by when. We confirm scope before any work starts.

Request research