A competitor map replaces an assumed set of rivals with a documented one. This page describes how the map is organised: how competitors are identified, what is recorded for each, how they are grouped and what the map leaves out. Every name on this page is a field name, and the structure applies whatever the market is.
A map starts with how competitors were found, because a set of competitors is only as good as the way it was assembled. The method note says which searches and which customer-facing places were read. Each competitor then gets the same profile, so the map can be compared across rows, and the set is grouped by how closely it meets the same buyer need.
The map describes the competitive set found in reviewed sources. It does not claim that nobody else is present.
Name, entity, location and ownership relationships where publicly stated.
Range, specifications and any stated standards, as the competitor presents them.
Channels such as own site, marketplaces, distributors and trade events, as visible publicly.
Words and claims used in their own material, quoted, with the audience they seem to address.
Competitors grouped by which need they meet, not by size or country.
Where two competitors reach the same buyer through the same route.
A near, partial or distant reading, shown as inference with its basis.
Volumes, revenue and share are not part of the map. Where a competitor publishes a figure, it is recorded as stated by the company, with its date.
Plans, product pipelines and pricing decisions are not visible, and forecasts are not part of the work.
A map is a dated picture. Monitoring over time is outside this product.
If the way competitors were found misses a route buyers use, add it.
The group closest to your offer is where positioning differences matter most.
They indicate what to ask customers or distributors directly.
Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.
No. It lists competitors found through the stated method and says how it was assembled.
No. It shows how others position. Positioning decisions are yours.
No. Monitoring and scraping systems are outside competitor research, and a map is a dated picture.
Only where a competitor publicly names them, and only as stated by the company.
No obligation. We read your request and reply with a straight answer.
Tell us what you need to find out and by when. We confirm scope before any work starts.
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