Importer, wholesaler, dealer, agent or integrator: the labels are used loosely, and a brief that names the wrong one produces the wrong longlist. This page is about one narrow output: which partner-type label to put in a partner-search brief, read from the roles that businesses around comparable products describe for themselves.
We look at the businesses that appear around products close to yours: who is listed as stockist, who as installer, who as agent or representative. Each business is sorted by the role its own materials describe, not by the label it carries, and the report writes down what each role does between maker and buyer. Each statement is marked verified fact or inference.
This names partner roles for a brief; it does not recommend one. The layer-by-layer structure of a market is a separate Market Landscape service, and which role to pursue, and whether to enter at all, belongs to you or to Consulting.
Holds stock and sells on. The map names the kinds visible and the product classes each holds.
Sells to the end buyer, found from product listings and seller pages.
Sells for a principal without holding the goods, shown by agent directories and principals named on agent sites.
Specifies or installs the product within a larger solution, shown by partner pages and project descriptions.
Needs the plain list of partner types before it can write criteria for any search.
Wants to know which other partner types sit beside that partner in the category.
Needs the role map to see which role the category uses, from evidence rather than assumption.
Unavailable from public sources; not estimated as figures.
Rules on importing, labelling or selling a product are for qualified professionals, not this map.
How goods are moved is a separate LATYNEX service and is not described here.
Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.
No. It maps partner roles from public evidence and stops before a decision.
Yes, as examples of each role where sources support it, each marked verified fact or inference.
Yes. The role map can serve as the brief for a distributor, dealer or agent search, which is scoped separately.
No obligation. We read your request and reply with a straight answer.
Tell us what you need to find out and by when. We confirm scope before any work starts.
Request research