You do not need a research engagement to understand one competitor well enough for a sales conversation or a pricing review. You need a fixed list of questions, a set of public places to look, and the discipline to separate what you saw from what you suppose. This guide gives you all three for a single competitor.
Write down the decision first: price a bid, choose a channel, answer an objection. Research that is not tied to a decision becomes a scrapbook. Anything that cannot change what you do goes in a parking list, not the profile.
Public material only. Do not obtain information by posing as a customer or by contacting their staff for it.
Use the same five headings for every competitor so profiles can sit side by side.
Segments and applications shown, not assumed.
Range, tiers, bundles and what is missing from the range.
The claims it leads with and the proof it attaches.
Direct, partner, marketplace, tender; each as evidenced.
Published figures, structure and how they are framed.
Marketing statements describe intent. Mark them as stated.
A feature not shown may still exist.
Note when each page was seen; offers change.
LATYNEX's competitor research builds the map and comparison with a source log. It does not set up monitoring systems or gather lead data; those are other services.
Company registry entries and any published filings, for legal form and structure.
Product pages, application notes, downloads, stated customers and markets, tested against the record.
Trade press, listings, event exhibitor pages, reseller sites, published reviews.
Where it is listed, how its offer is packaged, how a visitor is led to contact.
List the questions you could not answer and why.
Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.
Reading what is public is ordinary practice. Copying it is another matter and is yours to judge.
When a decision depends on it; stamp each profile with the date it was compiled.
Only where figures are published. Otherwise record the price as unavailable.
No obligation. We read your request and reply with a straight answer.
Tell us what you need to find out and by when. We confirm scope before any work starts.
Request research