Trade references

Asking a supplier for references, and getting something from them.

A reference is a statement from someone who has dealt with the supplier. It is chosen by the supplier, so it is likely to be favourable, which does not make it worthless: well-aimed questions elicit specifics that a general endorsement hides. This guide covers what to request, what to ask and how to record what you hear.

RequestQuestionsWeighingLimits
The decision question

What do I need a referee to tell me that the supplier cannot?

A reference is useful for behaviour over time: how problems were handled, whether quoted terms held, how communication worked. It is weak on whether the supplier is right for you. So ask about episodes, not about general satisfaction.

Ask for references similar to you in order size and kind of product, not the largest name on the supplier's list.

Questions that bring out specifics

Questions that bring out specifics

What did they supply, in what quantities, over what period?

Establishes that the relationship is real and comparable.

Tell me about something that went wrong

How it was raised, who responded and how it ended.

Did terms stay as quoted?

Price, lead time, specification, payment.

Would you give them a larger or different order?

A hesitant answer is informative.

What should I watch for?

An open question can bring out the useful answer.

Weighing what you hear

Weighing what you hear

Specific beats general

A named episode with details counts for more than praise.

Hesitation counts

Pauses and qualifications are data; note them.

Independence

A referee tied to the supplier by ownership or money should be recorded as such.

One reference is one data point

Consider it alongside register, site and sample results.

Where research fits

Where research fits

A supplier you plan to rely on

LATYNEX's supplier verification sets what public records and the supplier's own material show against what the supplier says. Referee calls are made by you; the report reads public sources and what you provide, and does not conduct checks on individuals.

Step by step

Asking the supplier

01

Ask for referees with their relationship to the supplier

Customer, subcontractor or distributor, and for what kind of work.

02

Say what you will ask

This lets the supplier prepare the referee and signals that you are serious.

03

Ask for a contact route you can use

Prefer a company address or domain that you can match to the referee's own organisation.

04

Keep the call or message on the record

Write the date, the person, and what was said.

Good to know

What this is, and isn't

Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.

FAQ

Frequently asked questions

What if a supplier refuses to give references?+

Record it. It is not proof of a problem, but it leaves one source unused, so weigh other evidence more.

Can I find references without the supplier?+

Public commercial reputation sources can be reviewed; they are less detailed than a conversation.

Should I write down the answers?+

Yes, with date and name, in the same sheet as your other findings.

Request

Tell us what you need.

No obligation. We read your request and reply with a straight answer.

Research

Know the counterparty before you commit.

Tell us what you need to find out and by when. We confirm scope before any work starts.

Request research