Sources

Which public sources are read, and what each one can carry.

A research finding is only as strong as the document under it. This page sets out the families of source used in commercial research, the order they are read in and why, and what kind of statement each can support. It describes types of source, not named databases, because what exists differs by place and product; the sources in play for your question are part of the agreed scope.

Official records firstOwn material secondThird parties afterSource type on each line
Why order matters

Official records give the baseline, the company's own words are tested against it

An official record is not written by the company it describes; a website, brochure or marketplace profile is. Reading the record first gives a baseline, and the company's own material is then tested against it instead of shaping it. Independent mentions and platform profiles come after, as context. When the order is reversed, the first impression tends to colour everything after it.

Where a source type does not exist or cannot be read for the place in question, that is unavailable, and the gap is named. A weaker source is not presented as the stronger one.

Source families, in the order they are read

Source families, in the order they are read

Five families: the official record first, the subject's own account second, everything else after.

1. Official records and public filings

Registers, licence lists, published notices and statistics. They can support: that an entity is recorded, under what name and with what declared activity. They cannot show: what the entity does today or how well.

2. The subject's own material

Websites, catalogues, documents sent to you, social presence. They can support: what the company claims and how consistently it says it. They cannot confirm those claims by themselves.

3. Independent third-party mentions

Trade press, exhibitor and member lists, industry directories, customer-side references that are publicly posted. They can support: presence and context. They vary widely in how rigorously they were compiled.

4. Platform and marketplace profiles

Seller pages, ratings and listing history. They show how a platform describes a seller and the seller's history there. They are one source among several.

5. Material supplied by you

Quotes, emails, certificates, contracts. They are useful starting points and are marked client-provided unless a record independently supports them.

What a source needs before it carries a finding

What a source needs before it carries a finding

It can be located again

A reader should be able to find the same page or record from the citation. Material that cannot be located again is not a verified fact.

Its date is known

Price lists, rosters and profiles age at different speeds, and a stale source is a limit.

Its origin is clear

Who published it and why it exists matters. A directory listing paid for by the company is not the same evidence as a record kept by an authority.

When sources disagree

When sources disagree

A record and a website differ

Both statements are kept, each with its source. A difference is a question, not a conclusion, until a further source settles it.

Two directories repeat each other

Repeated copies of one origin count once. Agreement between sources that copied each other is not independent confirmation.

Only one source exists

The finding rests on that single mention and is described as such. Anything beyond it is unavailable.

Good to know

What this is, and isn't

Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.

FAQ

Frequently asked questions

Do you use paid databases?+

Which sources are used is part of the scope and approach agreed before research starts.

Is social media a source?+

Only for what a company itself posts as a business, and only as its own material. Profiling private individuals is outside the work.

What if the information is not in English?+

A source in another language is cited as it is. Where a line cannot be read, it is unavailable, not guessed.

Can a statement without a source be a finding?+

A verified fact is tied to a cited source. A statement without one is an inference, client-provided or unavailable, and is labelled as such.

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