A competitor map is out of date the day it is delivered. This page is about keeping a named, short list of competitors current: what each one publishes, how it presents itself and what changed since the last update, read by a person from public sources and labelled by how firm each observation is.
The watchlist starts by agreeing which names earn a recurring look and what a meaningful change would be for you: a new product line, a changed offer, a new market presence, a shift in how they describe themselves. Without that definition an update is a pile of pages; with it, an update is a short list of differences.
Prices seen publicly are recorded as what the page showed at the time, not as what customers pay.
Where the change is on a public page or announcement, yes. The note quotes both versions.
Public sources do not show customers won directly. The note reports visible signals such as listings or published references and marks any conclusion as inference or unavailable.
Only list or advertised prices that are public can be recorded. Negotiated prices are not visible and are marked unavailable.
A watchlist is manual research on a rhythm. It is not software, a scraping job or an alerting feed.
A competitor that publishes little produces little to compare. The note says so rather than filling the gap.
Adding competitors dilutes depth. Scope is traded explicitly: more names with lighter reads, or fewer with deeper ones.
Contact details of competitors' customers or staff are not collected. Prospect lists are outside this service.
Each competitor is read once in full from its own site, public listings and trade presence. This first reading is the baseline every later update is compared with.
You pick the dimensions that matter to you, such as range, positioning, channels or announced partnerships. Dimensions you do not pick are left alone.
On the agreed cycle the same sources are read again and differences against the baseline are recorded.
You receive a short note per competitor: what changed, the source and date, and a separate line for any inference drawn from it.
Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.
Yes, at the next intake. It enters with a fresh baseline read rather than being compared with nothing.
Only as a labelled inference. The sources show what changed, not why.
No. A report is a one-off map. The watchlist keeps a short list current; it can start from a report you already hold.
No obligation. We read your request and reply with a straight answer.
Tell us what you need to find out and by when. We confirm scope before any work starts.
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