A competitor charges less on the surface, but offers a smaller pack, a shorter warranty or no included service. Positioning is the work of putting your price and theirs on one footing, so the gap you see is the gap that exists.
You name the competitors that matter to your buyers, and the offer of yours that they are measured against. For each, we record the published price together with what comes inside it: quantity, features, support, terms of sale as stated. The report then places the prices on one stated basis and describes the position of yours relative to theirs.
The report describes position. It does not tell you what price to set, and it does not claim to know how your buyers weigh the differences.
Each competitor's offer restated to the same unit and, where a bundle prevents it, shown with the bundle spelled out.
What is in the headline price and what is sold separately, taken from the competitor's own published material.
Each price is shown with the date it was read. A page read once says nothing about earlier levels, and that is reported as unavailable, not as no change.
Competitor prices at the reseller level are used where published, and are separated from the maker's own list.
Few prices are public. The report relies on published packages and says which competitors give no price at all.
Depth matters more than breadth: the rival's range is mapped item by item against yours.
We confirm the names and the product or package being compared.
Each source is logged with its date.
Prices go onto one basis with the differences described in plain words.
Where you sit, what is not comparable, and what the sources cannot show.
Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.
You name them. Competitors you did not name are not substituted.
No. The report is the evidence for your decision, with its limits stated.
This is a point-in-time review. Repeating it on a rhythm is a manual, scheduled piece of research, not an automated feed.
No obligation. We read your request and reply with a straight answer.
Tell us what you need to find out and by when. We confirm scope before any work starts.
Request research