A buyer is asked to defend the range for a category: what is in it, what is missing, who the competitors in the category are. Internal sales data answers part of that. This page shows what outside, public information adds, and how it is gathered for a single sitting of a range meeting.
The review is a landscape of the category, not a recommendation about the range. It sets out how the category is divided, which suppliers and brands are present, which channels carry it and what public statistics exist, with their definitions. You bring your own sales figures; the review supplies the outside frame they are read against.
Statistics are quoted with the definition and the period they use, because category definitions rarely match your own.
The review does not forecast, value or recommend which products to list or drop.
Four steps; the output is one document with a source log.
Product types, price tiers and any exclusions, so that the review uses the same boundaries as your assortment.
Brands, private-label suppliers and specialists visible in public listings, trade publications and company sites, grouped by role.
Where the category is sold and how, as sources show, and which statistics speak to size and growth with their definitions.
What the public record does not show: share, margins of others, terms. These are listed as unavailable.
The review concentrates on structure and the number and type of suppliers, to see how the category is divided.
Definitions are unstable, so the review spends effort on how sources define the category and which are comparable.
A landscape is not a shortlist, so supplier search is a separate scope.
Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.
No. It describes the category and where public data stops; range decisions remain yours.
Client-provided data can be included and is labelled as such; it is not independently checked.
No obligation. We read your request and reply with a straight answer.
Tell us what you need to find out and by when. We confirm scope before any work starts.
Request research