Use case: launch abroad

Before the launch date is fixed, know who could carry the product.

A producer has a product that sells at home and a target country where it does not yet exist. Somebody has to hold stock, call on stores or trade accounts and answer service questions. This page follows the research that precedes the first conversation with a distributor.

Distributor roleChannel screenPortfolio fitFirst questions
The question before the launch plan

Which distributors already serve the buyers you want, with a portfolio your product would fit?

A distributor is not just a name; the role differs by product. Some carry stock and credit, some only sell, some also install and service. The research starts by writing the role you need, then reads who in the target country sells adjacent products to the buyers you are after, and what that portfolio shows about their fit and conflicts.

Conflicts are read from public portfolios. A listed competing product is an inference about conflict, and exclusivity remains a question for the conversation.

The decision to enter the country, and the contract terms, are outside this work.

Step by step

Research steps ahead of the first call

Each step leaves a document you can reuse when you brief a lawyer or open conversations.

01

Write the role in plain words

Stock holding, credit, field sales, installation, after-sales service, language of support. These lines become columns in the comparison.

02

Map who sells to your buyers

Identify the buyer type first, then the companies that supply that buyer with products near yours, using trade bodies, catalogues and company sites.

03

Read portfolios for fit and conflict

For each name, list the brands carried, the price tier those brands occupy and whether a direct competitor is present.

04

Profile each candidate from public sources

The profile of each candidate is read from public sources, including its registry record, its site and the size signals visible publicly, with the sources listed. Gaps are marked unavailable, not guessed.

05

Prepare the opening questions

Per candidate: what the sources left unclear, which conflict to raise, which references to request.

The answer differs by product

The answer differs by product

A branded consumer product

Shelf access and brand portfolio are read first, with tier and conflicts.

A technical product needing service

Service capability and trained staff are read first, and the report looks for evidence of both.

A commodity-like product

Credit, stock depth and reach are read first; fit is read from the scale shown in records.

The service

Distributor and Partner Search

Who it is for
Producers, brands and software vendors who need distributors, resellers, agents or channel partners in a target market
The problem it solves
A company knows its product but not who sells comparable products in a foreign market or which channel partners match the criteria
What we need from you
  • product and positioning
  • target country or region
  • partner type wanted (distributor, reseller, agent, integrator)
  • criteria and exclusions
  • existing contacts or conversations
How it works
  • brief and criteria agreed
  • market and channel screening
  • partner longlist screened to shortlist
  • shortlist with sources delivered
What you receive
A partner shortlist with a profile of each candidate, the evidence of what it sells and to whom, a comparison on the agreed criteria and a source log
Included
  • partner longlist and shortlist from public sources
  • profile of each candidate with sources
  • comparison on the agreed criteria
  • suggested questions for a first conversation
  • method and limitations note
Not included
  • approaching or negotiating with candidates on your behalf
  • contracts, exclusivity terms or legal advice
  • local representation or legal presence
  • guaranteeing introductions, sales or exclusivity
Timing
Confirmed when your request is accepted.
What LATYNEX does
  • agree the brief
  • screen the channel
  • compare and shortlist
  • write up with sources
Price
Confirmed when your request is accepted.
Good to know

What this is, and isn't

Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.

FAQ

Frequently asked questions

Does the research include approaching distributors?+

The deliverable is the shortlist and the question sheets, built from public sources. Negotiating with a distributor is outside the service.

Does this tell me whether to enter the market?+

No. Market entry is a decision for you, supported if you wish by a separate consulting assessment.

Request

Tell us what you need.

No obligation. We read your request and reply with a straight answer.

Research

Know the counterparty before you commit.

Tell us what you need to find out and by when. We confirm scope before any work starts.

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