Use case: software resellers

Resellers for software are defined by what they do after the sale.

A software vendor wants partners who will sell, implement or support the product in a region it does not cover. Unlike goods, software has no stock to hold, so the partner's value is relationships and delivery capability. The research here is about reading those from public sources before a programme is designed.

Partner rolesCustomer baseDelivery evidenceConflicts
The research question

Which firms already serve your customer type and show delivery capacity for software like yours?

A reseller, an integrator, a referral partner and an implementation shop are different jobs. The brief assigns the product to one or two of them, then reads partner websites, case descriptions, certifications held with other vendors and the company information each firm publishes to see who does that job today. The result is a profiled list with sources, not a lead list or an outreach sequence.

Contact lists and automated outreach are digital work and are not part of this service.

The report shows what a partner publishes about its clients, which can be partial.

Step by step

From product to profiled partner list

Five steps, ordered so the most accessible evidence is read first.

01

Name the partner job

Write whether partners should sell, implement, host, integrate or only refer, and whether you expect them to hold the customer relationship.

02

Find who serves the customer type

Customer segment and size band are used to find firms that publish work for similar customers, using partner directories of adjacent products and trade listings.

03

Read what they have delivered

Published implementation descriptions, stated specialisations and certifications with other vendors are tabulated and labelled as claims.

04

Look for conflicts and stated capacity

Competing products they resell and any headcount or office information the company itself publishes are noted, with limits stated.

05

Note what stays open

What the sources left open, which references to request and which commercial terms are yours to define.

What changes with the vendor's situation

What changes with the vendor's situation

An early-stage product with few references

The report looks for firms that publish work with young vendors.

An established product entering a new language

Evidence of delivery and support in the new language comes to the front of the comparison.

The service

Distributor and Partner Search

Who it is for
Producers, brands and software vendors who need distributors, resellers, agents or channel partners in a target market
The problem it solves
A company knows its product but not who sells comparable products in a foreign market or which channel partners match the criteria
What we need from you
  • product and positioning
  • target country or region
  • partner type wanted (distributor, reseller, agent, integrator)
  • criteria and exclusions
  • existing contacts or conversations
How it works
  • brief and criteria agreed
  • market and channel screening
  • partner longlist screened to shortlist
  • shortlist with sources delivered
What you receive
A partner shortlist with a profile of each candidate, the evidence of what it sells and to whom, a comparison on the agreed criteria and a source log
Included
  • partner longlist and shortlist from public sources
  • profile of each candidate with sources
  • comparison on the agreed criteria
  • suggested questions for a first conversation
  • method and limitations note
Not included
  • approaching or negotiating with candidates on your behalf
  • contracts, exclusivity terms or legal advice
  • local representation or legal presence
  • guaranteeing introductions, sales or exclusivity
Timing
Confirmed when your request is accepted.
What LATYNEX does
  • agree the brief
  • screen the channel
  • compare and shortlist
  • write up with sources
Price
Confirmed when your request is accepted.
Good to know

What this is, and isn't

Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.

FAQ

Frequently asked questions

Do you build the partner programme?+

No. The research feeds the decisions about it; programme design is yours.

Do you check partners' registry records?+

Registry consistency is read as part of each partner's profile. This is not legal due diligence, and legal review of agreements is outside this work.

Request

Tell us what you need.

No obligation. We read your request and reply with a straight answer.

Research

Know the counterparty before you commit.

Tell us what you need to find out and by when. We confirm scope before any work starts.

Request research