A reseller or dealer sits between you or your distributor and the person who uses the product. The question is which of them already sell items like yours to your kind of buyer, and what kind of operation each one is: a showroom, an installer, an online shop or a specialist. This research profiles those candidates from public sources.
A reseller list is only useful once it is sorted by what each business is. We start from your product line and the buyer you describe, then read dealer locators on competitor sites, retailer and installer directories and the listings of the dealers themselves. Each candidate is classed by business model, range depth, brands carried and the customer it appears to serve, so you can see which dealers are specialists, which are generalists and which look like single-person businesses. Every point carries its source.
Dealer locators show who is authorised, not who sells well. The profile keeps those apart and marks what the source cannot tell.
A competitor's dealer page names who the brand itself lists. Businesses outside it may still sell the product, and the report distinguishes the two kinds of evidence.
Some candidates have no premises; others have a showroom and installation capacity. The matrix records which, because it changes what support you must provide.
A dealer built around one competing brand behaves differently from a multi-brand store. This is read from the ranges shown, not guessed.
Not public. Reported as unavailable, never estimated as a number.
We report what sources show about a business, not an opinion of its service or reliability.
A locator page may be out of date; an entry shows who was listed when the page was read.
The comparison follows a fixed sequence so profiles stay comparable.
Customer type, range fit, region coverage and exclusions are written down before any candidate is read.
Competitor dealer pages, trade directories and marketplace seller lists are the starting pool.
Registry entry, own website, product range and visible customer groups are compared in one format.
The matrix places candidates against each criterion and leaves the weighing to you.
Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.
No. It is a researched, profiled shortlist. Prospect lists and sales automation are separate work.
Yes, as separate partner types on the same brief, kept apart in the report.
No. The report suggests questions; contact is yours.
No obligation. We read your request and reply with a straight answer.
Tell us what you need to find out and by when. We confirm scope before any work starts.
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