A single market-size number invites a second question. This page is for the reader who needs to say how large a product market is, how it divides into segments and who the main players are, and who must be able to show where each figure came from.
The first task is to fix what the market is: which product codes or descriptions, which geography, which unit (value, volume, units sold) and which point in the supply chain. Public statistics, trade-association material and company disclosures each measure a slightly different thing, and the report sets them side by side with their definitions rather than blending them into one headline number.
The result is a landscape, not a valuation and not a forecast. Where sources disagree, both figures are shown with the reason for the gap, and any figure we derive is labelled an inference.
Needs a figure close to the product it actually handles, so the code-level boundary and the unit matter more than the headline total.
Needs two definitions that line up. The report flags where domestic and trade statistics measure different things before anyone divides one by the other.
Needs every figure traceable. The source log carries publisher, table and date so a colleague can retrace the number.
Not covered: surveys or interviews with market participants, and any statement that a figure is complete. Public figures can leave out informal and unreported trade.
The order matters because each step constrains the next.
Agree the category in words and, where classification codes exist, the codes that approximate it. Note what the codes include that you do not care about, and what they miss.
Statistical publications, published trade statistics tables and association reports come first because their definitions are documented. Each figure is logged with its unit, period and publisher.
Annual reports, product catalogues and company sites show who sells in the category and in which segments. These are used to test, not to replace, the aggregate figures.
Split by product type, channel or customer group only where a source supports the split. Segments with no source are listed as unavailable instead of being estimated silently.
Missing years, mismatched definitions and confidential figures are stated, with what each gap means for how far the numbers can be leaned on.
Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.
A research pack collects and structures evidence and stops before the decision. Whether and how to enter the market is a separate assessment.
Where the sources support one, yes, with its definition. Where they do not, the report shows the range of figures available and why they differ.
No. Forecasts are outside the service. It shows the historical figures the sources publish and their limits.
The product or category, the geography, the question the landscape must answer and any material you already hold, such as an earlier report.
No obligation. We read your request and reply with a straight answer.
Tell us what you need to find out and by when. We confirm scope before any work starts.
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