Before setting or defending a selling price, you need to know what the category actually shows on shelves and listings. The difficulty is not finding prices; it is that listed products differ in size, specification, bundle and channel, so a raw average misleads.
The work starts by fixing what counts as comparable: pack size or unit, specification tier, brand standing, sales channel and what is bundled in the listed price. Only offers that fit that definition enter the benchmark. The rest are kept in a separate list with the reason they were set aside, so you can disagree with a boundary and see what moves.
The benchmark describes what was publicly listed on the dates of collection. It does not say what buyers actually paid or what you could charge.
Channel is decisive. Marketplace listings and brand-site listings are kept apart because promotional pricing behaves differently in each.
The reference is the trade price level where a public list exists, not consumer shelf prices. The report states which of the two each row is.
Specification tiers drive the picture. The benchmark is cut by tier so you see the neighbourhood your product would be read against.
Private discounts and rebates are not visible in public listings and are reported as unavailable.
Choosing your price is your decision. The report supplies the evidence it rests on.
A listed price says nothing about how much sold at it.
You name the product, the channel and the unit the price should be restated to. We write that basis down before collecting anything.
Retail and distributor listings, brand sites and published price sheets are recorded with the date, the channel and what the price includes.
Each price is converted to the agreed unit. Where a listing cannot be converted without guessing, it is excluded and logged.
The report shows the range, where most listings cluster and which offers sit well outside it, with a note on why they might.
Research reports what can be established from public and provided sources. It is not a guarantee about a counterparty's future conduct and not legal advice.
The set is defined by your comparison basis. The report states how many listings qualified and how many were set aside, and does not claim to cover the whole category.
They are recorded and labelled as promotional, and kept apart from regular listed prices so they do not distort the range.
No. This is about prices across a product category. A review of named competitors and their wider offer is a different piece of work.
No obligation. We read your request and reply with a straight answer.
Tell us what you need to find out and by when. We confirm scope before any work starts.
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