Company × Amazon EU · Estonia OÜ

The company you need to sell on Amazon Europe

For non-resident founders shipping physical goods into the EU: the right entity, VAT and EORI registration, banking, and payout readiness – set up remotely by one team.

Setup from 24–72 hoursEU VAT & EORI ready€99 Jurisdiction Plan
The real problem

Selling on Amazon Europe is a compliance question before it’s a listing question

Amazon Europe is not one marketplace – it’s five country stores under a single account, each with its own VAT, invoicing and import expectations. To sell physical goods you almost always need an EU-recognised entity, a VAT number where you store or ship stock, and an EORI number to clear customs. Get the sequence wrong and your inventory sits in a warehouse while payouts stall.

Most founders discover this after their first FBA shipment is already in transit. Suddenly they need a company, a business bank account that supports EUR, VAT registration in the right country, an EORI for imports, and a payout account Amazon will accept – all at once, from outside the EU. Each piece depends on the previous one, and a single missing document restarts the clock.

Why it works

One team from entity to payout

We set up the company, the banking, and the compliance foundation you need to trade on Amazon Europe – and, through our sister service, we can move the goods too.

EU-facing entity, chosen for your case

Estonia OÜ is the natural EU base for Amazon Europe: e-Residency, EUR banking via Wise, Revolut or LHV, and a clean profile with EU marketplaces. Where a US LLC or UK LTD fits better, we’ll say so before you spend.

VAT & EORI groundwork

We map where you’ll owe VAT based on where you store and ship stock, and prepare EORI registration so customs clearance doesn’t block your first shipment. Tax filings are handled via qualified partners where required.

Payout-ready from day one

We prepare a complete, well-documented banking and payment application so your account is ready to receive Amazon disbursements. Approval remains the provider’s decision under their KYC/AML rules.

China → EU under one operator

Our sister service Latynex Logistics moves your goods from China by air and sea, handles customs and FBA prep – so the same team that formed your company can land your inventory.

Step by step

How setup works

A clear, remote path from first call to a company that can trade on Amazon Europe.

01

Start with the Jurisdiction Plan

A 45–60 minute call with a human expert. You leave with a recommended jurisdiction, risk overview, expected costs and a roadmap – the €99 fee is credited toward any setup package.

02

Form the company

We register your Estonia OÜ, US LLC or UK LTD remotely. Estonia takes 3–10 business days, UK LTD 24–72 hours, US LLC 1–4 weeks, depending on jurisdiction.

03

Open banking

We prepare applications with providers that fit your setup – Wise, Revolut or LHV for Estonia; Mercury or Relay for the US; Wise, Starling or Tide for the UK – as a complete, strong file.

04

Register VAT & EORI

We prepare VAT registration where your stock is stored or shipped and set up your EORI number for EU customs, coordinating tax filings via qualified partners where required.

05

Connect payouts & ship stock

Wire your bank account into Amazon Seller Central for disbursements, then – if you like – move your first inventory from China with Latynex Logistics.

In context

Which entity for Amazon Europe?

For EU physical-goods selling, Estonia OÜ is usually the strongest base – but the right answer depends on where you sell, bank and pay tax.

Estonia OÜ

The EU-native default

Best for founders whose primary market is Amazon Europe and who want EUR banking and a clean EU profile. Setup 3–10 business days; ~€265 gov fee; banking via Wise, Revolut or LHV.

US LLC

For US-anchored sellers

Best when you also sell on Amazon US or want USD payouts and Stripe US. Setup 1–4 weeks; $50–300 state fee; banking via Mercury or Relay.

UK LTD

The fast, credible option

Best for founders wanting a fast, recognised entity and a UK/EU footprint. Setup 24–72 hours; ~£50 Companies House fee; banking via Wise, Starling or Tide.

Government and provider fees are billed separately and shown upfront.

What makes this different

One operator, company to cargo

The rare advantage for physical-goods sellers: the team that forms your company can also land your inventory in Europe.

01

Company & compliance

Entity, banking application, VAT and EORI groundwork – the legal and financial base Amazon Europe requires, prepared by one team.

02

Freight from China

Latynex Logistics moves your goods by air and sea, clears customs and preps them for FBA – no separate forwarder to brief. See how it connects →

03

Payout readiness

A complete banking and payment file so your account is ready for Amazon disbursements. Approval stays with the provider under their KYC/AML.

Clear packages, honest fees

Start with the €99 Jurisdiction Plan.

Start with the €99 Jurisdiction Plan – a human-expert call with a recommended jurisdiction, risk overview and roadmap, credited toward any setup package; government and provider fees are billed separately and shown upfront.

€99Jurisdiction Plan

A 45–60 min expert call, recommended jurisdiction, risk overview, expected costs and roadmap. Credited toward setup.

€300+Company Setup

Incorporation with banking readiness and post-registration handover. Government fees billed separately.

SetupInfrastructure

Tailored to your product: payments, VAT/EORI where relevant, payout readiness and coordination.

FAQ

Frequently asked questions

Do I need an EU company to sell on Amazon Europe?+

For physical goods stored or shipped within the EU you almost always need an EU-recognised entity plus VAT and an EORI number. We assess your exact case on the Jurisdiction Plan call and recommend the right structure before you spend.

Estonia OÜ vs US LLC vs UK LTD – which is best for Amazon Europe?+

For an EU-first physical-goods business, Estonia OÜ is usually the strongest base thanks to EUR banking and a clean EU profile. A US LLC fits if you also sell on Amazon US; a UK LTD suits founders wanting a fast, recognised entity. We recommend based on your markets.

Do you guarantee my bank or Stripe account will be approved?+

No. Approval is always the bank’s, provider’s or Stripe’s own decision under their KYC/AML rules. What we do is prepare the strongest, most complete application so your file is as ready as it can be.

Can you give tax and VAT advice for my situation?+

We prepare VAT and EORI groundwork and coordinate filings, but tax and legal advice is provided via qualified partners where required. We’ll flag exactly where you need specialist input.

Can you also ship my goods from China?+

Yes. Our sister service Latynex Logistics moves goods from China by air and sea, handles customs and FBA prep – so the same operator that forms your company can land your inventory in Europe.

How long does setup take?+

It depends on the jurisdiction: UK LTD 24–72 hours, Estonia OÜ 3–10 business days, US LLC 1–4 weeks. VAT, EORI and banking timelines depend on the providers and are handled in parallel.

Start here

Get the right company to sell on Amazon Europe

Book the €99 Jurisdiction Plan – a call with a human expert who maps your entity, VAT, EORI and payout path. The fee is credited toward any setup package.

Start free assessment